Wavelength Designs is a specialist dinghy sailmaker and spar manufacturer. This site is a simple online catalogue site without e-commerce functionality (although this could be easily added retrospectively if required).
Originally built in Mambo, the site was migrated to Joomla as part of the service contract, and the catalogue functionality retrospectively added using the VirtueMart component.
Wavelength caters for a specialist niche dinghy sailing market, and is well known in the field, consequently the site does not need extensive SEO, but it is important to be visible for the company name and its core services. After the initial optimisation, this was achieved.