Gardens R Us have just launched a new eCommerce website. One of our low cost range of websites, the site is based on the Joomla CMS with the VirtueMart eCommerce store.
It uses the Joomlashack Jamba template with modified header graphics and a tweaked VirtueMart shop theme.
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You may have noticed that the EU has started proceedings against the UK Government for failing to take action against adware company Phorm which it believes infringes EU (and in turn UK) privacy protection laws.
So why is this such a big deal? Well, the main difference is that ad tracking in the past has largely been focused on tracking the delivery of of adverts and users actions when they click on those ads. In terms of data gathering all fairly innocuous stuff.
But in the case of Phorm, it goes much beyond that - aided and abetted by ISPs like BT, the Phorm system doesn't track ads at all - it tracks YOU.
Using Deep Packet Inspection (DPI) technology installed on your ISP's servers, Phorm tracks you everywhere you go, and builds up a profile of your interests, likes, and dislikes. This allows them to sell advertising space to advertisers seeking advertising targets with your profile.
Some might argue that that's not a bad thing - after all it might be better that they deliver ads that are of interest to you rather than adverts that aren't. That seems to have been the argument that won the day when the City of London Police interviewed representatives of BT about a secret trial of debateable legality back in September 2008.
However, since then the detail of what Phorm are doing, and the nature of their "partners in [alleged] crime" has become clearer, and at the same time a little grubbier. Phorm's claims that their technology "is fully compliant with UK legislation and relevant EU directives" and that "This has been confirmed by BERR and by the UK regulatory authorities" has been somewhat diminished as the EU, the UK Data Commisioner and the UK Department for Business, Enterprise and Regulatory Reform (BERR) have all come out stating that in their view Phorm are in breach of data protection and privacy law. Heavyweight denial indeed.
Most worrying is the position of certain large UK ISPs including BT, Virgin Media, and Talk Talk. All of these have been collaborating with Phorm in the development of the system - BT having completed several illicit trials of the technology.
This adds a whole new dimension when it comes to choosing your ISP - not only do we have "how much", "how fast", but "are you going to spy on me?". To be fair to those ISPs, they have come out and explained their opt-in and opt out policies in relation to the Phorm service, although BT's persistant opt-out approach would seem to be in contradiction of the Information Commissioner's ruling in April 2008 that Phorm's proposed offering would only be legal if it were opt-in.
So should we be worried? As a marketing company, the idea of being able to target potential market segments is highly attractive. But as an internet user, it's a different thing altogether - do I want my ISP (that already knows exactly who I am, where I'm going and what I'm looking at at any given time) to have a vested interest in passing that information on to a 3rd party for profiling? Furthermore, can that 3rd party be trusted?
One has to question the integrity of any company (BT) that persists in an opt-out approach to such a system in full knowledge of the Information Commissioner's ruling, and in the face of police interest, and a system provider that has shown a certain disregard for accuracy in its recent public statements, and I for one am not convinced. I want my ISP to be providing ME with a service, keep my data secure and private, and not be selling it on. I opt OUT thank you.
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After much beta testing, Microsoft has finally launched its latest version of Internet Explorer, version 8.
The launch of a new browser from Microsoft is normally a source of some despair from web developers everywhere (oh, no they cry, now THREE IE browser versions to "work around"). Well actually, in this case it's not so bad, as IE8 is probably the most standards compliant browser that Microsoft have produced, and sites that display correctly in rival browsers Firefox, Opera, and Safari seem to appear much the same in IE8. Perhaps it's a bit of self inditement that IE8 includes a "Compatibility mode" intended to correct some of the display errors that arise where sites have been designed to suit earlier, and less W3C standard compliant, versions.
Most general users won't notice much difference from IE7 - slightly more compact graphics and toolbars that take up less screen space, and a less minimalistic approach to the toolbars on display, but go in a little deeper and there's quite a few improvements with the inclusion of developer tools and other fatures that have been included in other browsers for some while.
Overall an improvement, and worth upgrading. But not perhaps enough of an improvement to lure deserters away from main rival Firefox, which according to our stats now holds around a 17% share of users. And certainly not enough to lure us back from our current favourites Opera and Firefox.Write comment (0 Comments)
We have just recently launched a new ecommerce web site for local Hampshire artist Nigel Ingram.
Nigel Ingram is an accomplished artist who has painted in Hampshire, West Sussex, and abroad for many years.
Besides working in pastels, oils, and pen and wash, Nigel has also completed a number of commissioned designs for stained glass windows.
The site is a showcase of some of his work. Although many of the original works have been sold, other original paintings are available to buy through the site. Also available for purchase are high quality gicleé prints, cards and postcards.Write comment (0 Comments)
The sites have a common style, but are aimed at different markets. The first site to launch is the .co.uk site which targets the UK market for Setmaster sales and service, and the second site on the .com domain focuses on the US market.
At launch the two sites share much common content, but as time passes are expected to diverge as they become more responsive to the demands of their respective target audiences.Write comment (0 Comments)