Google Penguin 4 Officially Launches Today

The latest iteration of Google's war on webspam kicked off officially today.

As with previous Penguin updates, the target is to attack sites engaging in illicit linking strategies. Key features are 'Real Time' processing, where penalties are applied (and hopefully removed) following each crawl and re-indexation, and 'Granularity' penalising sites at page rather than domain level.

Better get ready for some movements in SERPS over the coming weeks!

Click here for Google's official release post.