Vehicle Electrics Online

Vehicle Electrics Online is a leading online supplier of vehicle engine electrical components, mainly starter motors, alternators, and ignition components.

The design brief for the site was essentially "purple, inexpensive looking, and try and keep it simple and not too cluttered". With a range spanning some 13,000 variants, in five major product groups, this was not quite as easy as it sounds!

The site is built in Joomla with the VirtueMart eCommerce component.

Some interesting features of this project included the need to find a way of drawing product information from the client's product database, and merging it in a compatible format with the site database, and develop a procedure that allowed the client to continue to keep product data, prices, and stock up to date.

As VEO export around the world, multi-carrier and multi-rate shiiping also had to be built into the shopping cart, together with much customisation of the cart interface to ensure that customers were able to ensure they were selecting the right part for their vehicle.

The site was originally launched in 2006 with a template designed to suit 800 x 600 screen resolution. Over the following two years 800 x 600 dropped from around 40% of users to less than 3%, and the site was re-templated with a wider design at the beginning of 2009.

The new design incorporated some usability enhancements based on the performance of the site and user feedback since the time of its first launch.

As well as designing and building the site, we provide a full package of ongoing technical support, SEO and search marketing for the site.

www.vehicle-electrics-online.com