Web design and web site development
We have some unusual, if not unique, features to our web design and web development services.
One is that we take a totally marketing orientated approach to site
design, examining the marketplace, and how best to promote the business
and site within it, before starting on the design.
We consider putting the horse before the cart a far more sensible approach!
Second is that as internet marketing specialists, we are fully
geared up for the ongoing promotion of our clients' websites. This also
gives us the ability to put together a complete end-to-end design,
development, and marketing package based on a monthly payment scheme
rather than you stumping up the whole cost "up front".
Our web design and development team design and build web sites ranging from simple "flat" HTML sites to more complex content managed (CMS) based and e-commerce sites sites such as this.
The Content Management System (CMS) that we use as standard is Joomla!, an award winning, non-proprietory and very highly featured Open Source content management system that can be used for everything from simple websites to complex corporate applications.
The advantage of using a content management system is that it puts you in control of your own site - content editing is web based through a secure back-office system, utilising WYSIWYG forms for text and images, which means no knowledge of HTML is required for content creation or editing. This means that you can add and update your own content quickly and easily - add press releases, new product information, company news etc to keep your site fresh and growing - an important factor for the search engines.
There are a number of reasons that we have chosen Joomla! as our preferred CMS for developing websites:
It has a high level of standard features built-in, and a range of third party plug-ins available to suit nearly every conceivable application.
Included as standard are components to manage FAQ's, links, banners, news, polls, multi-level editors, trash management, basic user statistics, content rating, user registration, and newsletter management.
Common additional plug-ins include: an events calendar, forum, classified ads, and online catalogue and e-commerce facilities.
As might be expected from a leading SEO consultancy, it is also highly optimisable for the search engines.
A promotion driven approach to web development
As online marketing specialists we take a somewhat different approach to a web design project in that we make the future promotion of your site a core part of the design process.
Many web design and development companies will state that they will deliver a "search engine friendly" site. We go several steps beyond that, carrying out proper site optimisation - we start the design process with the necessary market and keyword research to develop the site content structure before moving onto the visual aspects.
And once your web site is built, we carry carry out full optimisation of the primary content pages and monitor and report on search performance for a period of three months after launch.
More on our approach to web design and development
Payment plans to suit every budget
One of the great advantages of our service is that through our total management of the project, we can ensure that all the strategic, promotional and technical specifications are correctly addressed over the course of the site build, and there is the assurance that once your new site goes live it will be capable of performing in the search engines without the significant and costly SEO re-engineering that is so often required from many web designers.
Additionally, unlike a conventional web design company, our standard practice is to carry out a three month programme of SEO maintenance and visibility reporting following the site launch, and this can be followed up with appropriate additional support and marketing packages to ensure that the site continues to perform for you.
As a consequence, we can tailor a complete end-to-end web design, development, SEO and marketing package to be paid on a easy monthly basis over 12 months.
Web site design and marketing support packages for SMEs
Web design and marketing packages for larger organisations
For a free no-obligation initial consultation on how you can benefit from our unique approach to web design contact us now.
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Web Development