So why DO we need search engine optimization?
Consider these statistics:
• 85% of web traffic is driven by the search engines
• 55% of searchers don’t go beyond the first page of search results
• 85% don’t go beyond page 3
• 52% don’t go back from the first site they find
You
don't have to be a genius to work out that gaining a good position in
search results is going to be important if your web site is going to
succeed in meeeting your objectives online.
Furthermore, there is one major difference between the internet and virtually every
other form of promotional medium, and this difference is that it is
primarily a reactive rather than proactive medium.
If you consider all the other ways you might be promoting your business: press advertising, direct mail, leafleting, TV, radio, telemarketing, posters, you will find all have a “push” mechanism – you trip over junk mail in the hall, you see posters in shopping centres, trains, buses; turn on the TV or radio and the ads are there, being pushed at you.
In contrast, the web is reactive, involving a "pull" mechanism – people do not just wander past your website, or turn on their computer and find your site there – they will generally only find a website if they come looking for it, and the search engines are the principal driver for driving traffic to websites.
This is why a strong search engine presence is required for your online marketing strategy to succeed.
This can be achieved through a mix of paid and unpaid search marketing. Search engine optimization is the process whereby your site is optimised to perform well in the search engines for your chosen search terms without having to pay for position.
If you want to know more about the why's and wherefore's of search engine optimization, and how we can help you, contact us now.
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