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SEO Resources

Search Engine Optimisation Resources

This section contains some helpful tips for webmasters.
You are also welcome to review our notes to webmasters on the basics of page optimisation - "Best practice use of html tags". These are intended as a very simple guide for web developers, and cover the basic principles. If you employ someone else to develop your web site, please feel free to pass the information on to them. We are more than happy to work with a third party to help them to get it right.
Introduction to Search Engine Ranking Factors

Introduction to Ranking Factors

To fully understand the process of search engine optimisation it is necessary to have some understanding of the factors that influence search engine ranking position.  This article describes some of the major factors that influence position, and is intended to provide some background information that will help you to understand the basic principles behind our approach to optimising a web site for search engine performance.

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Best Practice Use of Meta Tags in SEO

Meta tags in HTML: Best practice use of HTML meta and other tags for indexing of content and search engine visibility

This document is intended to be only a general guide to the best use of html "meta" and other tags for the purpose of ensuring proper indexing by search engine auto spider/crawler software.
It should be read in parallel to any appropriate documentation on standards for disability access and other standards documentation such as WC3.
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What you see in Google's Search Results - Matt Cutts Explains

What you see in Google's search results

Senior Google engineer Matt Cutts explains

In this short video, Matt Cutts explains the anatomy of Google's search results, and in particular how you can use the meta description to improve traffic from your listing. 

 
How to use Alt tags - Matt Cutts Explains

How to use Alt and image Title tags

Senior Google engineer Matt Cutts explains

In this short video, Matt Cutts explains about how you should use image Alt and Title tags to improve the indexation of your pages. 

 
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