Pay per click advertising is a key component in the online advertising mix, and handled correctly can be a highly cost effective way of generating business from your site.

Search engine optimisation can only go so far in gaining top search engine positions, and it usually isn’t realistic to optimise a site, particularly a smallish one, for more than a relatively few key search terms and the variants surrounding them. Also in some markets it can be extremely difficult to break into the top positions being hogged by directories and portals.

And this is where pay per click fits in. Pay per click sponsored listings allow you to guarantee search positions across a wider range of search terms than can be attained using search engine optimisation methods.

As well as control of position, you also have better control the message presented in the listing, a factor which is often neglected.

We take a three stage approach to the management of Pay per Click advertising campaigns:

The first stage is to test the viability and design your PPC campaign. This involves analysing all the appropriate search terms, building a costing and budgeting model based on the current bid prices for the desired search terms across the desired networks, and relating this to the desired return on investment.

Based on the planning work completed during the design stage, the campaign parameters i.e. monthly or campaign cost limitations, desired average cost per click, and etc, are established. Then the titles and descriptions are written and submitted to the networks.

We can then manage your PPC campaign as it progresses, focusing on optimal bidding across the networks, based on number of searches, bid prices, network reach, and competitor bidding. We also manipulate the descriptions and listings to maximise relevant clicks, and minimize untargeted clicks, reporting progress on a monthly basis.

We take a fee based approach to pay per click advertising management, as we believe commission based fee structures are a disincentive to achieve the most cost effective solution for our clients, and our fees are directly proportional to the scope of the campaign.

For a free no-obligation initial consultation on how you can use pay per click advertising to promote your business online contact us now.