Understanding your SEO visibility reports

Visibility Report

Your visibility report shows the detailed performance of your web site in the search engines, by keyword and by engine.

It's important to note that in these days of "personlised" and "local" results, the Google positions you see here may not directly relate to the results you see in your browser. Our queries are run through an API - a special query interface connecting to Google - and are generally neutral for personalisation and localisation factors. To get an idea of how much variation there can be in actual results, we recommend the use of Google Webmaster Tools as this can provide much useful additional monthly snapshot data which complements these reports.

Overview

A general overview of performance and change. Throughout the reports you can click on the search engine filter buttons to view the performance for each selected search engine.

Keyword

This shows the performance of each keyword in the selected engine. Toggling expanded view shows or hides the individual page URLs returned in the results. If you are tracking your competitors, these can also be toggled on or off.

Clicking on a keyword provides you with more information including a trend graph for the term.

Columns can be sorted by clicking on the heading making it easier to view the results for each engine.

URL 

The URL report lists the URLs of any pages returned in the report, and shows the highest position of that the page in each selected search engine. If you are tracking any competitors, their URLs will also be listed.

Clicking on a URL displays the search terms which returned that page, and their positions; this is particularly useful for identifying the search terms that return the home page of your site.

PPC Reports

As a minimum your PPC reports include details of search impressions, clicks and costs.

Where we have access to visitor data (web stats, sales, and registrations etc) the report will also show traffic figures, proportion of PPC traffic, cost per visitor stats, cost per action, sales data and ROI figures.

Custom Reporting

Where required we can create sophisticated reporting models to suit your specific requirements. Please ask us for details.